Kochi Business School (KBS) recently conducted an interesting and informative session for the 2023 MBA batch. The session was based on the theme ‘dynamic world of business analytics and platform business models’. The session was guided by Professor P. Murugesan, Founder and CEO of Tulsi Analytics, Chennai, an experienced data science and digital transformation practitioner.
Organized as part of the school's continued initiative to arm students with knowledge that will be valuable in the industry, the session was designed to enhance students' understanding of how data-driven approaches and digital platforms are transforming contemporary businesses.
Professor Murugesan began by unpacking the fundamentals of business analytics, offering real-world examples of how companies leverage data to drive decision-making, efficiency, and innovation. From predictive analytics in customer behavior to the role of big data in operational optimization, students were exposed to both strategic concepts and practical applications.
The discussion then transitioned into platform business models, a transformative model that underpins companies like Uber, Amazon, and Airbnb. Professor Murugesan highlighted how platforms differ from traditional pipeline models, emphasizing their ability to scale rapidly, facilitate value exchange, and disrupt conventional market structures.
With decades of experience in analytics and digital transformation, Professor Murugesan shared valuable insights into the challenges and opportunities businesses face in today's data-driven economy. He also offered career advice for students looking to specialize in data science, analytics, and digital business strategy, encouraging them to embrace continuous learning and stay curious about emerging technologies.
KBS remains committed to bridging the gap between academic learning and industry expectations. Sessions like these reflect the school’s dedication to nurturing future-ready leaders who are equipped to thrive in a digital-first world. The session sparked engaging discussions and questions from the MBA cohort, with many students expressing a renewed interest in the fields of analytics and platform-based business innovation. It served not only as an academic deep dive but also as a career-inspiring moment for budding professionals at KBS.
